Frain’s R&D DNA

Research and Development (R&D), also referred to as Product Innovation, Product Development, and Product Diversification has exploded with new brands and flavors launching to market at a never-seen-before pace.

This explosion is well documented in the Craft Brewery Production over the past several years but has translated ubiquitously throughout the CPG space.

Source: brewerassociation.org

Developing and experimenting with new products, brand diversification, and packaging is now business as usual, not limited to R&D service organizations.

Just as business marketers are now more often mathematicians and data scientists, CPG business professionals are now an integral part of product research, testing, data, and development.

The question now becomes:  How are you supercharging innovation and rapidly executing research-based enhancements?

We’ve witnessed this trend and expectation within our own customer base.

Our customers now more than ever are seeking an edge.  They need to propagate more ideas to the marketplace with increased speed.  They wanted to test more ideas while tying up or committing to less cash out of pocket.

In other words, our customers demanded that we do more for them, faster, for less committed investment.

In 2016, Frain responded to our customer expectations with the following key features and benefits:

• Speed to Market: Housing a packaging equipment inventory of 9,000 machines enabled us to quickly assemble entire packaging lines for our customers in weeks, not months.
• Rapid Deployment: Our team of approximately 50 engineers and technicians match your need with our machinery inventory and customize it quickly to meet your expectations.
• Cash Impact: By allowing our customers to rent, lease, or buy, our customers could launch and continue/discontinue more projects as needed with less budget going towards each project monthly.

R&D projects, in particular, have embraced inventory, speed, and most importantly cash impact – as renting machinery and returning as needed is a better fit for CPG research or beta projects.  This has shifted the focus of R&D cost to R&D revenue.

In a rapidly changing consumer-centric market, the ability to meet ‘hyper’ consumer product demand- without substantial investment in capital equipment- is the key to success and maximizing ROI.

By combining equipment, expertise, and service, Frain offers a unique fulcrum within CPG R&D.