Speed to Market is the Number One Concern of CEOs in 2019

Feb 27, 2019

CEOs were asked to share their biggest concerns for 2019 in a recent survey of 15 CPG categories.  A very common response emerged:

  • 75% said speeding up product launches is critical.
  • 72% anticipate increased product launches.

The fact that the response to both of these concerns is nearly identical highlights the need for new innovative ways to speed up product launches.

  • Can packaging equipment suppliers be brought into the launch process sooner?
  • Can packaging equipment suppliers inventory common equipment that can be set to the final size quickly?
  • Are there flexible financing plans that allow the cost of equipment to be amortized from the new revenue generated from the product launch?
  • Can equipment changes be made to adjust to actual consumer demand?
  • Can the risk of a new product failure be managed and mitigated?

Accelerating the time to market could increase revenue faster, increase market share and enhance brand image.

You Might Like These Posts Too

Two Ways to Win in Manufacturing

Two Ways to Win in Manufacturing

Everyone’s looking for an edge in manufacturing. Many people think all of the big efficiencies have already been milked out of the market. But there...

read more