With the Super Bowl Sunday approximately 4 days away, I’m taking the opportunity to draw comparisons among our industry and THE game we love to watch.
Just like Marshawn Lynch, a.k.a. beast mode, getting showered in Skittles or Bill Belichick getting soaked in Gatorade, you’re going to witness how the NFL collides with the CPG industry on the greatest stage once more on Sunday. It’s going to be awesome.
To begin sort of a virtual tailgate conversation…Here’s a quick look at how football intersects with the packaging world and what makes Frain your key to getting the W.
Kickoff & Handoff
This year’s Super Bowl will kick off with country singer Luke Bryan singing the national anthem. At Frain, we kick off every equipment conversation with an experienced engineer, who will match you with the best processing and processing machinery, or complete packaging line. After fully vetting your options and selecting one, we’ll also conduct a handoff call, which is a final comprehensive equipment review before you visit us for the factory acceptance test.
Blitz
Just as Tom Brady and Matt Ryan are sure to see rapid deployment of defensive ends coming off the edge to make a sack, Frain specializes in rapidly deploying our vast inventory of 9,000 machines, allowing you to sack your competition and maximize revenue.
Blocking and Tackling
You don’t necessarily have the luxury of throwing your “A” team at launching new products. No problem – use ours. We have the team nucleus needed to get your new machinery running and field services who can install on site and service machinery to avoid downtime or overtime.
With our vast inventory and over 50 technical and engineering resources, Frain allows you to blitz revenue opportunities while insuring you with the best free safety in the game – our rental and lease purchasing term options.
Flea Flicker
Aside from the steady dose of entertainment that this matchup is certain to provide, we’ll also look forward to shenanigans and chicanery provided by halftime entertainment, Lady Gaga, and TV commercials promoting top brands in the CPG space.
According to Variety, a 30-second spot will cost over $5 million on average.
Here’s an early look at some $5-million dollar spots:
Enjoy the game!
Image Source: www.sportsinsights.com
