… And it’s often already stale.
Such is the case with project revenue in today’s new CPG product and packaging space.
With decisions to be made and Gantt Chart lines to come to fruition, including purchasing your new packaging machinery, you’re likely realizing only half of the year-one revenue in your forecast.
As with anything else, people become set in their ways and used to doing things the way they’ve always been done. However, some with the right ideas, timing, and execution – can get to market quickly and capitalize with non-traditional approaches.
After working with many larger CPG brands on complete packaging lines, Frain discovered opportunities to work on a complimentary basis with new packaging equipment. We didn’t ask brands to stop what they were doing, but instead asked them to consider capturing additional revenue that they wouldn’t otherwise realize.
Numerous times since then, Frain has complimented traditional wholesale brand revenue and standard project deployment with our rapid deployment and incremental revenue through expedited speed to market.
You could say we’re helping our customers get to the pie before anyone else, while it’s fresh.
