Tag: Renting Packaging Equipment

3 Reasons Our Customers Rent Machinery

With so many projects coming and going thru Frain, we’ve seen more and more of our customers renting and leasing machines lately.

Like a skier, flying into Colorado and checking out the most ideal pair of skis for the weekend, our customers are constantly refining their equipment needs based on their own needs, conditions, and the shifts being made by an ever-evolving consumer.

Like anything that’s lasted over 35 years, Frain has evolved with customer needs and demands.

This has enabled us to not only see sustainable growth over the years, but to become more and more valuable to our customers with a focus on improving the value we bring.

After seeing thousands of project ship under eco-friendly, rental terms, we’ve come across the three most common trends among our rental customers and insight as to why they choose to rent.

1. Flexibility

Like new, or many times brand new, rental equipment gives our customers the flexibility to respond to the unknown future.

They may order machinery based upon increased demand, business, new retail distributor deals / relationships or they are testing something new, such as a new product or packaging.

rent-packaging-machinery

In either case, many times the future may be unknown in terms of how long the machine will be needed and renting provides the flexibility of returning if or when its no longer needed.

2. Budget

While every company may have enough money, they may not have budgeted for a particular equipment purchase.

Being able to rent machinery enables companies to get what they need for an item, which may not have been included in the original forecast, but will allow them to reach new heights.[kkstarratings][kkstarratings]

Companies like Mars, Clorox, and Meijer have worked with Frain to get to market months sooner and see positive ROI within literally minutes of running the machine under rental terms.

3. Footprint

With machinery and projects constantly evolving, our customers can optimize use of their floor space by returning equipment after renting from us and leverage the freed up space for another project.

Frain helps its customers reach peak performance by delivery quality packaging, processing machinery and complete packaging lines sooner than traditional channels, while offering the flexibility to rent and return the equipment as needed.

Borrowing Machinery

During the recent Uber Revolution Packaging Summit at the Frain headquarters, speakers weighed in on trends, including the “shared” economic model within CPG industry.  Company models mentioned included Uber and Airbnb.

In the new Shared Economy, access trumps ownership.  As the saying goes, “Why buy the cow?”  Today people have access to cars / rides and dwellings on an interim, more flexible basis without the worry of having to own and maintain these assets.

Divvy is Chicago-based company or service that allows tourists and locals to borrow bikes and return them to a number of different locations across the city.  The combination of convenience and access make for an excellent service to align with commuter goals – getting from point A to point B as easy as possible.

More and more services have adopted this model – and so has Frain.

We have over 9,000 machines that appear on Google in ~50 different ways – wrapper, stretch wrapper, flow wrapper, shrink wrapper, pallet wrapper, flow wrapper and so on.

Ultimately, when people contact us regarding a machine they find on Google we offer them to borrow or buy the equipment.  But, why buy the cow?  Why justify or sell internally the entire expense.

Rental or borrowing allows for the unknown future to be less scary.  Many of our customers do not know how long they’ll need the machine or how quickly they will be able to turn a profit.  Getting the machine quickly and affordably lowers the hurdle for getting from point A to point B.

Having a variety of inventory means we’ll have the machine you need access quickly and temporarily.  Our customers borrow machinery when they need it, for as long as they need it and benefit from doing so over traditional methods.