Tag: Survey

The Growing Element

Written on by frain-sales

In our recent Third Quarter Customer Survey we discovered that 64% of all respondents rate time as the top priority for choosing Frain. They also identified several growing trends, such as equipment automation, flexibility, sustainability, lead time, and a growing market. The respondents appreciate the trends above differently, but lead to an interesting phenomenon: they classify specific growing trends that, in fact, describe what Frain does.

40% of all respondents see a growing trend in what has been identified as the Frain Element. This element consists of 9 factors that shape the way the companies, vendors, and partners interact and respond to consumer demand.

 

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Time and speed play a dynamic role in the factors with an inclination toward a faster response at 28.6% and shorter lead time at 21.4%. Our customers appreciate the importance of not only shorter lead times, but also being able to customize machines to accommodate a growing market and the demand for immediate delivery.

Frain has instinctively stayed ahead of the competition by understanding what customers want and providing those services via the largest equipment inventory, faster equipment delivery, and unmatched man power. The Frain Element is the largest and most important trend that customers view as a game changer. We are machine enthusiasts and take pride in providing the right equipment faster than anyone else in the industry.

Read the complete Third Quarter Customer Survey Report for more details on growing trends.

Time versus Money: This is what they said

Written on by frain-sales

As part of a 3rd Quarter Survey, Frain asked customers and prospects what mattered most to them when considering an equipment purchase.  Not surprising to us, the two groups differed in their responses.

Frain customers chose time as the #1 influencer in choosing equipment based on 64% response rate.  Quite differently, the larger population of potential Frain customers or prospects choose price as the #1 motivator in choosing equipment based on a 72% response rate.

The tug of war in the packaging and processing equipment space hinges between the expense of time and the initial price someone is willing to pay.

Understanding the importance of time and acknowledging the role Frain plays in closely following project lead time is an expense that Frain helps offset.  As they say: time is money, and our customers appreciate this reality. In the end, the price many pay is downtime, market share, decreased productivity, loss of revenue, and more.

With more customers acknowledging the benefit of time, turnkey providers like Frain can offer a unique service(s) that is customizable at a “mass produced” speed. Customer insight gives us an opportunity to recreate, adjust, or improve existing processes, and implement new ones as required, and it lets us know that time wins every time.

Read the complete Third Quarter Customer Report and Third Quarter Prospect Report for more insights.

Related:

Consumer demand pushes for shorter time frames and faster response.  The Frain Element responds to this demand by enabling it’s customers with the flexibility to customized equipment that accommodates a growing and ever-changing market. Moreover, customers recognize that Frain does a great job at identifying customer needs, responding to their queries, and meeting customer’s deadlines.