As part of a 3rd Quarter Survey, Frain asked customers and prospects what mattered most to them when considering an equipment purchase. Not surprising to us, the two groups differed in their responses.
Frain customers chose time as the #1 influencer in choosing equipment based on 64% response rate. Quite differently, the larger population of potential Frain customers or prospects choose price as the #1 motivator in choosing equipment based on a 72% response rate.
The tug of war in the packaging and processing equipment space hinges between the expense of time and the initial price someone is willing to pay.
Understanding the importance of time and acknowledging the role Frain plays in closely following project lead time is an expense that Frain helps offset. As they say: time is money, and our customers appreciate this reality. In the end, the price many pay is downtime, market share, decreased productivity, loss of revenue, and more.
With more customers acknowledging the benefit of time, turnkey providers like Frain can offer a unique service(s) that is customizable at a “mass produced” speed. Customer insight gives us an opportunity to recreate, adjust, or improve existing processes, and implement new ones as required, and it lets us know that time wins every time.
Read the complete Third Quarter Customer Report and Third Quarter Prospect Report for more insights.
Related:
Consumer demand pushes for shorter time frames and faster response. The Frain Element responds to this demand by enabling it’s customers with the flexibility to customized equipment that accommodates a growing and ever-changing market. Moreover, customers recognize that Frain does a great job at identifying customer needs, responding to their queries, and meeting customer’s deadlines.
