Cartons are the key to sales for many products. They are what the customer sees on
the store shelf. A good looking carton, properly formed with no scuffing or tearing, can
be the key to moving your merchandise.
Good cartoning starts with the converter (supplier) cartons must be properly cut, scored,
folded and glued. Cheaper cartons may make the purchasing department look good but
they can be a nightmare on the packaging line. Nightmares on the packaging line mean
low efficiencies that will far outweigh any savings on purchases. Just 2 percentage
points of inefficiency means 1 week of lost production. On a line running 250 cartons
per minute, that can mean more than 6 million annual lost sales.
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