CPG Cinderellas

This time of year, many of us tune into the Men and Women’s College Basketball Tournaments, a.k.a. March Madness.

With 64 teams entering the infamous brackets, we look forward to watching little-known teams upsetting established universities.

There’s something about America where we root for the underdog and upset. And this is a month with plenty of them.

Of course, the same thing happens in real life and within the CPG space.

New “micro” products and brands enter the marketplace of established giants and upset the pool or market share with disruptive packaging ideas.

Speed kills in the game of basketball as it does within the CPG space.

Being able to get the shot off before your opponent could be the difference between going home or moving on to the next round.

Frain understands this all to well and has built our business around speed.

We help companies score more points by getting them to market sooner via rapidly deployed machinery.

We also help them guard against project failure and hold steady their cash flow position with rental terms.

Our customers get more, faster, for less. You could say it’s a critical trifecta we offer to our customers every week.

We say it’s a slam dunk.