Our Customers Don’t Want Machines

Today, more and more people are tapping the Uber or Lyft app on their smartphones.  They’re not doing this because they want a car.  They’re doing it because they’re taking a trip – and need a vehicle to get from point A to point B.

Similarly, Frain customers don’t ultimately want a machine, even though some are amazing to watch during product cycling.  Instead, want to reach their business goals, their point B.  Our customers want to produce new or incremental revenue as quickly, reliably, and inexpensively as possible.

In September, Frain Integration hosted the Uber Revolution Packaging Summit, an event sponsored by the Contract Packaging Association.  One big take away from this event was that yesterday’s owned assets are being replaced by shared assets today. Keynote speaker, Ron Sasine of Hudson Windsor pointed out that, “Yesterday’s way of doing things seemed to work pretty well if you owned assets, but today’s market devalues asset ownership in favor of service providers.”

Endless variety and sense of urgency pushes for Uber-esque elements within today’s CPG supply chain.  For example, an Uber-style of packaging machinery supply will not only provide equipment when needed, as needed, for as long as it’s needed, it will:

• reduce capital costs
• decrease downtime
• boost production
• increase speed to market
• supply services to facilitate success

Frain’s business model has evolved to match this approach.  Our ready-to-deploy inventory, which is the largest in North America, helps customers get to point B quickly and reliably.  We allow our customers to borrow (rent) and return individual machines or complete packaging lines as needed and re-deploy to the next customer tapping onto our site and requesting our help to get their business to its next destination.