New Share Economy companies like Uber, AirBbnb, Lyft, taskrabbit, and LendingClub close gaps within time and service.
Leveraging technology, data, and idle assets to offer economic and convenient solutions for consumers is a sweet spot and ripple effect that’s impacting and reshaping almost every industry.
These services offer what people need, when they need it, with little or less investment in time and money than traditional offerings.
Recently, Frain also introduced a new, similar stopgap service in Frain Integration that is becoming a big hit with our existing and new clients. This new service is solely focused on allowing CPG companies to leverage Frain’s inventory when they need it with less lead time and less cash flow investment than traditional models.
After assembling our ready to deploy assets under rental terms for a pilot client, we realized that this provided the most benefit in terms of speed to market, stopgap revenues which were unseen before in traditional modes, plus insurance against marketplace shifts and project longevity.
Although Frain approaches almost 40 years in business, the new Frain Integration brand and offering completely departs from the traditional approach to give our customers a competitive edge from several angles.
We’ve drastically reduced lead time projections with ready-to-deploy packaging machinery and complete lines available much sooner under rental terms.
As a result of getting to market several months faster on average, Frain Integration customers have captured millions in incremental revenue that they would not have otherwise captured with traditional solutions.
And, while some projects did not fair well within the marketplace – getting to market faster, gathering data, and then having the ability (insurance) to return the equipment under rental terms enabled these customers to preserve investments for other projects instead of having that capital tied up into owned machinery.
Also, while some projects did not fair well within the marketplace – getting to market faster, gathering data, and then having the ability (insurance) to return the equipment under rental terms enabled these customers to preserve investments for other projects instead of having that capital tied up into owned machinery.
Instead of forecasting worse case losses or gains over a traditional timeline we’ve shortened the gap from marketplace entry and time to positive ROI drastically.
This all amounts to capitalizing on winning projects and minimizing cash impact projects that miss the mark while getting more projects launched altogether. More is more.
Winning big, losing small, and getting more projects launched is a winning formula for any CPG brand.