Ideas Are Like Rabbits

John Steinbeck, author of 27 books, including Pulitzer Prize-winning The Grapes of Wrath once said:

“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.”

Handling ideas is something Frain has built a business around.

CPG companies of every size come to us with ideas every day by the dozens.

• Major granola bar brand wants to introduce a new size bar or a combination of ingredients.
• Medium sized candy company wants to introduce drastically a drastically different packaging approach.
• Start-up automotive product company wants to increase production speed.

In the end, we’ve helped companies launch, expand or continue to make money on over 25,000 ideas.

It’s true – we started with a couple ideas and evolved the way we handled them.

From initially selling equipment we purchased – from others no longer using it – as is where is, we’ve evolved to a full-service packaging and processing machinery company who can customize and deliver complete packaging lines in weeks.

The lines themselves may be a combination of new and used equipment and are assembled from our staff of approximately 50 engineers and technicians.

There’s something to be said for momentum and ideas. Let Frain help you get your ideas hopping today.