Loose Lids Sink Ships

Loose lips sink ships is a phrase originated on propaganda posters during World War II.

It’s best to batten down the mouth hatches when at war.

In packaging, it’s best to ensure lids, caps, seals, etc. are ideal, tight, and durable.

Scrap, breakage, and consumer satisfaction all pivot on the quality of your packaging and supply chain.

They also hinge on the quality of your packaging machinery and the exact approach you take to ensure a positive customer experience from start to finish and well after.

As consumers, we’re inherently exposed to the end product whether we shop online or traditionally, in store for our groceries, etc.

I recently experienced defective packaging when shopping for ice cream sundae supplies for my daughters 13th birthday.

The chocolate syrup container’s plastic seal came completely off during check out.

Had the bottle contained an induction-sealed lid, which I immediately checked, I would have screwed the cap back on and continued with the purchase as is.

Instead, I replaced the bottle with one that had a better, sealed lid.  With ten of my daughter’s friends coming over – I didn’t want to risk a spoiled bottle of chocolate syrup or something worse.

The message, that failed or “hacked” packaging, alone, sends to your customers could very well be hurting your brand and revenue.

Consumers are fickle and have immediate and ever-changing options, alternatives that may appear better value based on what they value most.

Maybe neck-banding on that particular shaped bottle can be problematic.  Or, maybe an induction-sealed solution would offer a more tamper-resistant and durable approach.

Offering quality and peace of mind within your product is an important consideration when choosing how you will design, package, seal, cap, lid, etc. your product.

Ironing out a well-engineered approach executed with quality equipment, delivered quickly with a robust technician and engineering team is what Frain brings to the table for our growing list of customers.

We’ve launched over 25,000 projects. Many of the engineers you have ready-access to have 20+ years of experience and all of them, literally, go to work for you to keep your business afloat.