The Social Push

With a tremendous rise in social media, companies, sectors, groups, individuals, etc. have been “exposed”.  Customers are not only expressing their likes/dislikes to the manufacturer. They are using public displays and online interaction to express concern, dejection, amazement or favoritism toward a brand, product, person and everything in between.

For example, a loyal customer shared her disgust of a cosmetic product over social media and even directly to the founder of the company: “So,,, I hit pan on my @JeffreeStar highlight and found HAIR embedded into it.” Another shared disbelief and difficulty supporting a product: “Your beef is frozen and we all know it. Y’all know we laugh at your slogan ‘fresh, never frozen’ right? Like you’re really a joke.”

As a result to public complaints, many companies have directly pushed for transparency and optimization of quality to improve their products.

Some companies turned to Frain for the automation of their production lines by using robots, detection technology or equipment that decreased the number of operators to reduce human error. Customers selected from a wide variety of packaging and processing equipment to convert to a semi-automatic or automatic process to enrich production lines and quality control.

Whether you prefer data collection/analyzation or a combination of both automation and data, Frain has the equipment needed for a seamless transition. Our technicians, mechanics, and engineers are dedicated to your equipment goals and integration requirements.

Let Frain help you like it has helped other companies.