Comparing Yugos to Audis

In a recent conversation, a prospective customer asked us match the price of a pallet wrapper found online for $3,500.

After emailing the machine details to our engineer for review, we discovered that this particular unit was a basic, low-end machine not intended to be used very often. It was meant for mostly light-duty production, not adequate for what the customer was interested in producing. Furthermore, the lack of durability may cause issues in the long run for the customer, especially if the business continues to grow.

The engineer likened the machine to a Yugo, a new car introduced in the 80’s that went for just under $4,000. It quickly became a customer favorite and certainly beat the price tag of $9,000+ for a new compact car of the time.  The Yugo infamously fell short of customer’s expectations. And although it was a new car, it was not built to last very long.

Before buying packaging and processing machinery, our engineers recommend that you and your team consider the following:

• Machine durability
• High machine quality
• Product specifications
• Product support
• Return warranty

As they say, “You get what you pay for.” Just like the Yugo, cheap machines are not meant to last long. They are temporary or popular items that typically function at the lowest capacity possible.

Click here to watch the affordable car in the 80’s video, featuring the infamous Yugo.