Borrowed Assets

If you’ve been to Chicago before, you realize there’s more to the city than Wrigely Field, deep dish pizza and shopping.  Sitting aside Lake Michigan, Chicago offers a beautiful view or a chance to work off some pizza with a lakeside walk or bike ride.

Recently,  I took advantage of this and biked along the lake shore with my family.  After bringing our own bikes for this trip we came across a Divvy bike rental station and made a mental note to leave our bikes at home next time.

The concept of renting instead of owning has been around for a while, but is catching in popularity as people realize more and more the true convenience, time and money save of borrowing assets brings over owning.

The same holds true for the CPG industry and with packaging and processing machinery.

Having convenient or immediate access to assets can be a premium option of projects in tight time frames or insurance for projects that have unknown outcomes or lifespans.

With an unknown destination for a new line of product or packaging – borrowing or renting machinery allows companies to get it faster and return machinery at a timeline that makes sense for them.

Our clients have witnessed tremendous revenue increases, convenience and peace of mind when taking advantage of this new model of procuring packaging equipment.

It opens new lines of revenue that would not have otherwise been available, as both machines and revenue arrive months sooner than traditional methods.

Like a bag of chips or cereal offering 50% – 100% more – our customers are getting a huge chunk of revenue that wasn’t initially outlined in revenue forecasts for a fraction of the cost of ownership.

Make a mental note for your next project – budget in revenue increase from borrowing equipment instead of owning.