Grab and Go, a phrase used in the CPG industry to refer to meals which are packaged and ready to eat on the go, is growing in popularity as a consumer preference.
As Packaging World points out from a recent Foodservice Packaging Institute (FPI) study, Millennials want food that is evermore quick and convenient. Responses this year in particular showed an increase within Grab-and-Go preferences.
This study points to a fact that convenience continues to be a leading consumer motivator among others (transparency, durability, sustainability, etc.). The same is true for packaging machinery.
The need to get to market quickly with new products, while also needing to easily adjust to performance has forced brands to move faster within the supply chain in activating and deactivating all elements involved.
Our clients are asking for one piece of machinery anymore, but instead for multiple machines or how quickly we can assemble complete packaging lines to get products to market within weeks, not months.
The Grab-and-Go concept now applies to our inventory of 9,000 machines which can quickly be deployed, along with new packaging machines to configure complete lines or individually – customized to the customers specific product or application.
For some Millennials, convenience and speed means that they can get back to texting. For our millennial customers, convenience and speed translates into increased profits and market share.