Uber Speed Revolution

Uber-Revolution

Recently, Frain Integration spent over 500 hours of research time in interviewing 100 Brand Owners, CEOs and Plant Managers within the Packaging and Processing Industry.  Not surprisingly, most respondents ranked speed to market as their top priority.

Looking deeper into why speed to market is number one, research respondents specified that for every week late to market – 7% of brand category sales and 12-15% of margins are lost. With companies frequently launching new products, quickly finding out what is working and what’s not working is critical.

Traditional strategies- including direct OEM purchases, broker or third party purchases, used equipment dealers, or working with several companies- proved to be unsuccessful.  And even with what appears to be an excellent strategy, companies have repeatedly faced inconvenient turnaround times and problematic delays from trusted equipment suppliers.

Companies today need ultimate speed and convenience in being able to adjust to market demand, innovation, and finances.  In other words, they need disruptive, Uber-style strategy that enables them to “get cash sooner” and surpass competition. Frain Integration reacted to respondents concerns by introducing an approach that expedites new product launches, enabling customers to respond faster to market demand changes. Additionally, Frain customers can safeguard shelf space, and produce incremental-additional revenue faster.

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